{"product_id":"science-of-the-secondary-18","title":"Science of the Secondary: #11 Banana","description":"\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cp\u003eシンガポールを拠点に活動するアトリエ・ホコ（Atelier HOKO）が手がける出版シリーズ『Science of the Secondary』。本シリーズは、りんごやコップ、時計といった、私たちの日常生活に存在するごく身近な事物や現象に焦点を当て、人間とそれらとの関係性を細やかに観察し、探求するプロジェクトです。第11号のテーマは「バナナ」。\u003cbr\u003e\u003cbr\u003eアトリエ・ホコ（Atelier HOKO）\u003cbr\u003e人と物、そして空間がばらばらになりつつある現状を研究するインディペンデントのリサーチラボ。知らないことを「知らない」と理解する技術や寛容さを人びとの中に育み、新しい見方で現実に向き合うことで、日常におけるあらゆる現象に対してより高い好奇心を呼び起こすことを目標にしています。シンガポールを拠点に、アルヴィン・ホー（Alvin Ho）とクララ・コー（Clara Koh）により2002年に設立されました。\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\"With its near-phallic shape stirring in most fully-grown adults sexual imageries condemned by many religious and proper people, the banana remains a highly popular fruit enjoyed by millions around the world. Large scale farming has made the tropical fruit accessible almost all year round and in most countries, so much so that it is rare to come across anyone who is completely unaware of this iconic fruit. Popularity aside, it is perhaps important to note that one of the most significant aspects of this yellow fruit is its role in the beginning and end of most human life; its soft, easily mashable texture makes eating easy for both teething babies and the toothless elderly…”\u003cbr\u003e\u003cbr\u003e'Science of the Secondary: Banana' is the eleventh edition in the series of ongoing research conceived and developed by Atelier HOKO.\u003cbr\u003e\u003cbr\u003eThe publication series Science of the Secondary is produced by the Singapore-based Atelier HOKO. This series is a project that focuses on the highly familiar objects and phenomena present in our daily lives—such as an apple, a cup, or a clock—closely observing and exploring the relationships between humans and these subjects. The theme of the eleventh issue is the 'Banana'.\u003cbr\u003e\u003cbr\u003eAtelier HOKO (2002) is an independent creative practice that focuses on the study of the growing disengagement between people, things and space. The atelier hopes to cultivate in people, an open-ness and ability to un-know, bringing about a heightened curiosity towards all phenomena by taking a fresh look at reality. Founded by Alvin Ho and Clara Koh.\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e-\u003cbr\u003ePages: 56\u003cbr\u003eSize: 175 x 250 mm\u003cbr\u003eSoftcover\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eColour\u003cbr\u003eEnglish\u003cbr\u003eSecond reprint\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003ePublished by Atelier HOKO, 2025(2020)\u003c\/p\u003e","brand":"Atelier HOKO","offers":[{"title":"Default Title","offer_id":53235274154281,"sku":null,"price":3190.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/7790\/3145\/files\/ScienceoftheSecondary-_11Banana.jpg?v=1781148980","url":"https:\/\/aohatabooks.com\/products\/science-of-the-secondary-18","provider":"本屋青旗 Ao-Hata Bookstore","version":"1.0","type":"link"}