1980年、作者は画期的な『Visual Information System at Train Stations and Stops』によって、「スイス連邦鉄道(Swiss Federal Railways、SBB)」の統一的なヴィジュアル・アイデンティティの礎を築いた。スイスの多言語性を踏まえて作られたこのマニュアルは、言語にほとんど頼らないサインシステムを提案している。スイスのグラフィックデザインを切り拓いた作者は、機能的なタイポグラフィによって、国内のどこでも使える、直感的に理解できるサインシステムを構想し、土地に不慣れな乗客もピクトグラムを頼りに目的地へ導けるようにした。このヴィジュアル・コンセプトは「SBB」との対話のなかで練り上げられ、今日に至るまで、同鉄道のヴィジュアル・アイデンティティを方向づけている。
In 1980, Josef Müller-Brockmann laid the cornerstone for a uniform visual identity for the Swiss Federal Railways (SBB) with his legendary Visual Information System at Train Stations and Stops. In view of Switzerland’s multilingualism, the manual proposed a signage system that largely did without language; with his functional typography, the pioneer of Swiss graphic design conceived an intuitively comprehensible signage system for use throughout the country to also guide passengers unfamiliar with the terrain to their destination with the help of pictograms. The visual concept was developed in dialogue with the SBB and still dominates the railways’ visual identity even today.
Müller-Brockmann’s manual, greatly expanded in 1992 and given the title Passenger Information System, is a prime example of a complex design project that succeeds through extreme rationality and consistency. It thus serves as a compass for designers worldwide in their daily work. This reprint with a complete English translation makes the manual accessible for the fi rst time to a broader public. Andres Janser examines the project in the context of Müller-Brockmann’s conceptual work and the systematic international design for which railways everywhere were striving during the period.
- Pages: 220 Size: 210 x 297 mm Softcover Color, black and white