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[ 配送料 ] 合計11,000円（税込）以上で国内送料無料 でお届けします

Exhibition: Ha-Ha! tour 2024-2025 by ONDO (2024.11.16 Sat - 12.1 Sun)

[ 配送料 ] 合計11,000円（税込）以上で国内送料無料 でお届けします

Exhibition: Ha-Ha! tour 2024-2025 by ONDO (2024.11.16 Sat - 12.1 Sun)

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Niggli

Bi-Scriptual Typography and Graphic Design with Multiple Script Systems

世界中の100を超えるデザインスタジオから、異なる言語を用いた美しい作例を集めた作品集。グローバル化と国や文化を越えた交流が加速する昨今、多言語主義は世界中でますます重要となっています。本書は、情報の最も重要な伝達手段のひとつである文字に焦点を当て、ポスターや看板、書籍、プロダクト、WEBなど、視覚的な概念や習慣が異なる2つ以上の文字体系を組み合わせるという困難にどのように向き合うかを、多様な事例とともにまとめています。社会的、あるいは文化的前提を考慮しながら、多言語による伝達と視覚的強度をどのように成立させるのか、さまざまな可能性について概観した一冊です。

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.

At first, important general aspects are documented and discussed such das sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. “Bi-Scriptual” provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.

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Pages: 320
Size: 210 x 315 mm
color, b&w
Hardcover

Published by Niggli, 2018

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Design Niggli

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